Marketing is not a dirty word, and you don’t suck at it.
This workshop shows you a new way: marketing as care, as service, as ethical and relational work. Marketing as power: not wielded to press on pain points or agitate problems created solely to sell something, but to call out injustice and harm and boldly proclaim your vision for what your work aims to change and heal in the world.
Marketing as a skill that therapists are actually FULLY EQUIPPED to execute.
You’ll finish confident in sharing your vision and expertise, connecting with clients, and building relationships that feel human, not transaction
But it’s no wonder most therapists think this way. Not only are we trained to stay invisible, humble, or “not pushy,” we’ve been conditioned to think marketing isn’t a skill we can have. So we avoid marketing entirely (or rely on platforms that promise to take that off our hands while having dubious business practices and profiting off our labor). But invisibility doesn’t just cost your business: it costs your clients, our field, and your sanity.
Who This Workshop Is For
Therapists who want to show up ethically and boldly online and offline
Clinicians ready to connect with the clients they are best equipped to serve
Practitioners who want to practice marketing as an act of care, not coercion
Those who are tired of transactional networking, spammy copy, or relying on VC-backed platforms that don’t have our best interest at heart.
“Can I Show Up Without Selling Out?”
You’re not the problem. Traditional marketing, with its transactional, coercive, and commodified roots is the problem.
Here’s How We Do It:
The Care First Framework
- Speak directly to the people you want to serve, in their words and lived experience
- Learn how to attune to clients, uncover emotional beats, and highlight patterns in your copy
- Exercise: client attunement prompts to inform your website, directory profiles, and outreach
- Show your authority in a way that’s confident, accessible, and relational
- Translate your modalities, experience, and values into language clients understand
- Exercise: draft your “expert statement” that conveys your philosophy in a client-centered way
- Build networks, professional connections, and client relationships ethically and intentionally
- Learn to create visibility without pressure, scarcity, or transactional tricks
- Exercise: map out your relational strategy for the month, from consult calls to workshops to social media
What You’ll Walk Away With
By the end of this on-demand workshop, you’ll:
Understand marketing as a practice of care, visibility, and liberation
Develop rituals and strategies to stay grounded while sharing your work
Have a clear, client-centered framework for showing up online and in person
Draft copy that can be re-purposed for a directory profile, website, or social media
Map a relational plan for connecting with clients, colleagues, and your professional networks
Gain tools to apply this framework across marketing strategies, such as workshops, consults, social media, and networking
Why You Should Take This Workshop
Independent practices are under pressure: VC-backed companies and profit-driven platforms are trying to replace relational, human-centered care. Every moment of hesitation risks your work being overshadowed by systems that don’t prioritize care, equity, or relationships.
If therapists don’t show up, speak out, and make their work visible, clients lose access to trauma-informed, justice-centered care.
Ethical, values-driven visibility is no longer optional, it’s essential for prioritizing your practice and your clients.
You’ll get step-by-step guidance on your marketing to refine and strengthen your approach.
You’ll receive a robust workbook with exercises that can be repurposed over and over in your website copy, profiles, email outreach, and more, so that you can spend more time doing the therapy that you came here to do.
I’m Allison Staiger, a licensed clinical social worker, solo practice owner, and Certified Equity-Centered Coach in Chicago.
About Me
My work focuses on supporting helping and healing professionals trying to survive and thrive in systems that were never built with them in mind, and that increasingly try to smother their vital care work.
I think the mental health field needs some deep healing, and that starts with how we value the humans doing the work. I’m passionate about helping clinicians show up authentically and ethically so they can serve their clients, protect their time, and create a thriving professional life. Through trauma-informed therapy, coaching, and leadership expertise, I help therapists reclaim their work and build sustainable, liberation-centered practices and robust bodies of work.
Your Invitation
If you’re ready to stop hiding your work, start connecting with clients, and grow your practice from care, integrity, and relationships, purchase the workshop today.
Still Have Questions?
Reach out at allison@allisonstaiger.com. I’m happy to answer questions about whether this workshop is right for your practice or goals.
Download the guide and join my email list for bold, real talk that gets you moving.
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5 Tips for a Practice with Heart and Guts
This isn’t another “ideal client worksheet” or vague mindset fluff.
My free PDF helps you reconnect with your vision, your voice, and your values, and bring them into your practice where they belong.