Tailored coaching to help therapists turn their practices into bold containers for change - without sacrificing their values, their creativity, or their bank accounts.
You’ve spent time - and big money - becoming the kind of therapist you’re proud to be.
So your work deserves more than burnout and a bland Psychology Today profile.
Together, we’ll shape your private practice and body of work into something that disrupts, heals, and actually feels like you - with heart, guts, and staying power.
Who I Work With
your hope for what therapy could be
I specialize in working with therapists who are:
This is more than “build a business,” you’re here to build something that reflects your politics, your humanity, and your hope for what therapy could be.
You’re tired of playing the game: the blank-slate therapist mask, the you versus the insurance and VC company battles, the pressure to be palatable, perfect, or apolitical.
Whether you’re starting fresh, refining your established work, or evolving into the next stage, you want to make sure your systems, marketing, and culture are locked in and cohesive.
You’re done waiting for permission. You want to build a practice that stands for something.
You’ve done the trainings and built the skills, but you still feel a disconnect. You want to connect with the spirit of your business and be a good steward of your brilliance.
Client Love Note
"Before working with Allison I was experiencing crickets with referrals... Allison broke down the tasks, seamlessly grounded all of my popcorn thoughts, and reflected back beautiful and coherent copy... Since working together, I've had more client inquiries to work with me."
- Emily Fitzpatrick, LCSW | Owner, NuSex Therapy | Denver, CO
Real results my clients have had after working with me:
A fully developed vision statement, core values, and guiding principles
Dynamic copy that actually reflects their voice and values (and calls in clients)
Back-end systems that support a sustainable rhythm without burnout
A clear profile of their “hell yes” client
A business model where the math truly maths, and keeps you paid
Intentionally-formed community, not just an audience or referral pipeline
Language and confidence to articulate their clinical approach
An increased capacity to be visible and lead with care and clarity
My coaching is for therapists ready to go rogue.
towards
- Feeling like the version of you that runs your practice is a hologram, because you don’t know if you’re allowed to talk about anything too political, wear your real-life clothes, or swear.
- Mentally running the financial calculations nonstop in order to pay your bills and be accessible, and panicking when that fourth client cancels this week.
- Avoiding any kind of marketing because it feels incongruent with being a therapist, and actually, now that you mention it, avoiding most of the business end of the job because you just came here to do therapy, not sell yourself.
- Feeling trapped in 1:1 sessions even though you have a fantastic idea for this workshop or group your clients could really benefit from..
- Desperately trying to keep up with insurance compliance and professional standards, even though you have a gut feeling that your work isn’t made to thrive in this environment, and feels bigger than what happens in the room
From:
from
- Practices that don’t just pay the bills, but protect your time and energy, amplify your impact, and honor the deeper calling behind your work.
- Being a fiercely ethical business owner who sets boundaries that allow money, time, and care to flow without compromise or burnout.
- Therapy that centers healing, justice, and the messy, real human experience.
- Courageous, values-driven leadership that goes beyond the therapy room.
- Systems and marketing that actually work for you, build momentum without losing your mind, your weekends, or your values.
- Stepping fully into your role as a leader and changemaker.
- Untangling from hustle and perfectionism.
towards:
I’ve spent fifteen years as a therapist and five years in the coaching world:
Building my own six-figure therapy practice from the ground up, finding my own voice, completing a coaching certification, and devouring coaching programs, podcasts, and sales pages like it was my job (because, let’s be honest, it kind of was). I’ve sat in the client seat, the coach seat, the therapist seat, and the skeptical consumer seat, and I know that people are tired of the status quo.
That mix of experience—clinical, entrepreneurial, and coaching—shaped the way I’ve designed my 1:1 coaching containers. They're built to bridge the gap between what most coaching programs offer and what therapists actually need:
what therapists actually need
+
Dual Identity
+
Liberatory Vision
+
Radical Expression
+
Humane Systems
+
Collective Leadership
As a practice owner, you’re not just a therapist, you’re a business owner, and both roles deserve care and skill. I help you connect your clinical superpowers (like attunement, presence, intuition) to foundational business strategies (like messaging, marketing, offers, and client experience).
Why it’s different:
Most coaching either ignores your therapist identity or treats business like a problem to be solved with plug-and-play formulas. I bridge both - honoring your training and humanity while teaching you to run a practice that actually works.
What brought you to this work, and what future you're trying to build through it. This vision becomes the anchor for your messaging, services, boundaries, and leadership.
Why it’s different:
Instead of chasing metrics or growth for growth’s sake, we define success on your terms, and make sure they are rooted in justice, creativity, and integrity, which allows you to make clear, confident decisions about who you work with, what you offer, how you price, and how you show up—without second-guessing yourself every step of the way.
Why it’s different:
Most coaching programs treat marketing like a surface-level makeover. But your practice is not just a brand. It’s about finally attracting the right people. If your caseload is full but draining, if you’re working with clients who aren’t the best fit (but you don’t know how to find the ones who are), the missing link is likely YOU. We build a strategy rooted in who you actually are, so your practice becomes a magnet for the most aligned, energizing, inspiring caseload of your career.
Why it’s different:
Most coaching containers structure around scaling and making money as fast as possible. I center what you need in order to do your best therapy, and build around that. That means trauma-informed design, realistic growth, and rhythms that make space for being a full person.
Why it’s different:
Unlike programs that keep you stuck in 1:1 or focused only on profit, I support you in expanding your voice and impact. Not by “niching down,” but by building standing up for what matters to you into your business model.
This is not “evidence-based treatment protocol coaching. My approach is eclectic, reflexive, and deeply collaborative
(I am all up in your shit, in the best way).
It’s built specifically for therapists who are ready to go rogue from systems and practices that at best don’t help, and at worst cause harm.
This Work Hits Different
“Before my call with Allison, I was wrestling with how to make a new project feel as values-driven in practice as it did in my head... After our call, I felt clear about my values and confident about my next steps.”
– Leigh Matthews, Psychologist, Founder Therapy in Barcelona
I work with practitioners in three stages.
Click through to find Your Path
Together, we’ll:
- Design a values-aligned foundation for your business that prioritizes care, access, and sustainability (you can take insurance and have sliding scale AND make the money you want to be making. Let’s be radical and create a strategy that has some abundance for once in this field!).
- Clarify your therapeutic point of view and build a practice that feels like you, not a Pinterest board of other people’s templates, so you can attract the right clients, get comfortable talking about your work, and create operational practices that aren’t an afterthought or response to a crisis.
- Map out an ethical marketing plan and offerings that help you get visible without feeling gross, which will give you sustainable growth and genuine engagement with your ideal clients.
- Walk through the “how-to” with support: setting fees, writing policies, creating systems that hold your work (and your nervous system).
- Audit your practice systems, fees, caseload, and offers to realign with your current values and energy. You’ll leave with a practice that doesn’t burn you out and a plan to maintain or increase your revenue with best fit clients and offers.
- Reconnect to the why of your work, who you really (no, REALLY) want to work with, and refine your messaging, so it feels fresh and juicy instead of stale.
- Begin building out new offers, like groups, courses, or consulting, that reflect your creative fire and support different levels of impact and income.
- Untangle you from the grind of therapy-as-commodity and reimagine what practice looks like in this next chapter- whether that means reducing your caseload to make room for deeper work, launching a group or workshop that speaks to your values, restructuring your schedule to actually support your life, or finally putting that radical idea into the world without watering it down.
- Clarify your voice and vision so you can articulate what you stand for- on your website, on stages, in op-eds, or in your next offer- and be seen as a trusted voice in your area of expertise, not just another therapist in the crowd.
- Build the back-end infrastructure (think: workflows, systems, and team roles) so you’re not flying by the seat of your pants every time inspiration (or “oh shit”) hits, and can consistently execute big, creative ideas with ease.
- Design a roadmap to expand your impact through scalable offers like groups, courses, workshops, or media features, so your ideas reach more people, and you get your time and energy back without diluting your message.
- Root your leadership style or practice culture (yes, you need those) in values like collaboration, transparency, and sustainability, so you can be a visible force in this field without replicating oppressive structures or burning yourself out trying to “rise to the top.”
- We’ll name the culture of your practice, get clear on what you're here to disrupt, and refine your vision so it shows up everywhere- from your website to your intake forms to your client work.
- Together, we’ll build out a business model that aligns with your values, serves your clients, and sustains your life- without replicating capitalism’s grind or bypassy coaching tropes.
- You’re not just a therapist- you’re a thinker, a creator, a leader. We’ll develop offerings like workshops, courses, or consults that expand your reach beyond individual sessions and reflect your vision for collective healing.
- We’ll create a message that lovingly witnesses and calls in your clients, and a marketing rhythm that’s rooted in connection, consent, and trust- not urgency or manipulation. It’ll feel like you, because it is you.
Reclaim your energy and rewire your nervous system for sustainable work.
- This isn’t about pushing through. We’ll audit what’s draining you and build systems, boundaries, and rituals that protect your time, the magic of your work, and your spirit.
Feel seen, supported, and called in.
- Think of it as therapy for your business. We’ll make space for the emotional waves, care for that inner child, and move towards secure attachment with your practice.
Stop pretending you have to choose between being a deeply ethical therapist and a bold, visionary business owner.(I am all up in your shit, in the best way).
Let’s build a practice that feels alive with your purpose, structured to support your real life, and powerful enough to ripple beyond the therapy hour.
Packages and Pricing
Six-Month Coaching Package - $1800 1200
This is for you if:
- You’ve outgrown surface-level business tips and want high-touch support that helps you integrate mindset, messaging, money, and mission.
- You’re navigating big shifts- like restructuring after burnout, niching down, or building your entire practice from scratch- and you don’t want to do it alone.
- You’re tired of figuring it all out yourself, and ready to be witnessed, guided, and supported while you do bold and meaningful work.
Six-Months
Three-Month Coaching Package - $1000
three-Months
This is for you if:
- You’re testing a new direction (niche, offer, schedule, message) and want support as you build it out.
- You don’t need a total overhaul, you just need a clear plan, a fresh perspective, and someone in your corner.
- You want to make intentional shifts without overcommitting your time or capacity.
Clinician Chat - $200
clinician chat
This is for you if:
- You need focused, strategic support on one specific question, idea, or challenge.
- You’re stuck on something in your practice and want to get unstuck. Fast.
- You’re not ready for a long-term coaching commitment, but want a thoughtful, no-fluff session to get clarity and next steps.
How to Get Started
Your practice is more than a business card or LLC.
Click the button below to book a Connection Call - a free 30-minute consultation where we’ll see if I’m the right fit for your needs.
If the vibes are right, I’ll send you the contract and payment plan options. Once that’s set, you’ll schedule your first session - and we’re off.
Download the guide and join my email list for bold, real talk that gets you moving.
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5 Tips for a Practice with Heart and Guts
This isn’t another “ideal client worksheet” or vague mindset fluff.
My free PDF helps you reconnect with your vision, your voice, and your values, and bring them into your practice where they belong.