5 Tips for a Practice with Heart and Guts
This isn’t another “ideal client worksheet” or vague mindset fluff.
My free PDF helps you reconnect with your vision, your voice, and your values, and bring them into your practice where they belong.
Download the guide and join my email list for bold, real talk that gets you moving.
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I’m Allison Staiger. Licensed therapist, practice owner, and certified coach.
I’m not only REALLY concerned about the state of the world, I’m also concerned about our ability to sustain as therapists within it, if we keep going as is.
Which is why I help providers like YOU align their practices with their values, so they can protect their therapeutic work, their client’s best interest, and their financial and energetic resources.
align your practice with your values
Most therapists are ushered into the profession with fledgling clinical skills, a ton of debt, and a dubious set of work-life boundaries.
We are told best practice is to be neutral and “blank slates.”
We are (basically) told we have to martyr ourselves and live off our compassion (I don’t know about you, but compassion doesn’t pay my bills).
And we are (in so many words) told that we are individually responsible for fixing systemic issues.
We find ourselves holding space for others in a way that we aren’t resourced enough to offer ourselves.
When you work with me, we change this. And my hope is that this change ripples throughout the industry and our world.
Where our businesses serve people (that means us, too) over systems, and our work becomes a force for collective healing and cultural change.
- Offering coaching that bridges the worlds of therapy and entrepreneurship, so you can build a practice that’s both clinically rich and strategically sound
- Protecting the depth and integrity of the therapy we do by supporting the person who’s doing it (you!)
- Creating spaces for therapists to gather, learn, reflect, and organize, because this work was never meant to be done alone
- Offering practical tools and strategy and rolling up my sleeves with you. Whether we’re rewriting your website copy line by line, mapping out a business model that actually makes sense, or refining your offerings, I’m not just telling you what to do, I’m doing it alongside you
- Igniting bold vision and leadership, because we’re at a critical breaking point. We can’t keep doing therapy quietly behind closed doors while predatory systems drain the soul of our work
And I am lurking all up in those therapist Facebook groups, and seeing the panic, finger-pointing, and defeat that pops up like a whack-a-mole game.
So I KNOW what we are up against and where we struggle, because it’s in my bones too.
And I also know the incredibly rich skill set we hold, how justice is our heartbeat, and how we are the connective tissue of our society holding it together by its very frayed edges.
What This Work Looks Like
And now I help therapists build private practices, bodies of work, and professional identities that are both reflective and disruptive, without bending to the capitalism and supremacy culture threatening our vision, values, and sustainability.
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This looks like
What We Will NOT Do
When you work with me, we’ll toss the blank slate and the DSM, and stop pretending it’s our job alone to fix systemic harm in mental health care. We’ll honour our ethics without losing ourselves to influencer culture. Expect dark humour, pet pics, and either ratty sweatpants or full vintage glam - no in-between.
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what I’m not gonna do is
Building a business model that actually works - one that supports your clients and honors your time, energy, money, and values, and keeps you out of VC-backed therapist farms. Because having a profitable practice (even with sliding scale and insurance) is possible - let me show you how!
Expanding beyond the 1:1-client-all-day-every-day grind by dreaming up groups, courses, workshops, and offerings that diversify your income, fuel your creativity, and meet your community’s needs
Attracting your people with integrity. Use your therapist superpowers (attunement, relationship, bearing witness) to make it easy for your people to close out all the other Psychology Today tabs and email you immediately. No AI bots or bro-marketing required
Embodying your role as a cultural worker and healer, so your practice becomes a launchpad for deeper impact: facilitating community healing spaces, organizing for mental health justice, advocating for policy change, collaborating with grassroots movements, or mentoring other clinicians to lead with care and conviction
- give you a copy-paste blueprint for a “could-be-anyone” soulless kinda practice
- hyperfocus on $10K months, getting completely full in two months, scaling to six-figures, or pushing for group practice (unless those are grounded goals that have a clear WHY behind them)
- encourage practices that de-humanize you, the person behind the therapist, or degrade the quality of your therapeutic work
- pretend like therapy is apolitical and neutral, as our never-great, never-just country crumbles to a fascist dictator
- perform professionalism, perfectionism, or people-pleasing in the name of being palatable
Final Rally Cry
Your practice is more than a business card or LLC.
It’s a culture-making platform, a beacon, a body of work. The future of this field is being shaped in offices like yours.
So stop shrinking your work to fit the system, and start building a system around your work.
Download the guide and join my email list for bold, real talk that gets you moving.
close x
5 Tips for a Practice with Heart and Guts
This isn’t another “ideal client worksheet” or vague mindset fluff.
My free PDF helps you reconnect with your vision, your voice, and your values, and bring them into your practice where they belong.